How Do Brands Moderate Audience Content on Public Screens?
Audience content makes a public screen far more engaging, and it carries risk on a billboard or stadium board, where anything shown is seen by thousands of people. The answer is a clear approval step between submission and screen, run by the people who own the brand.
Social wall tools such as Curator, Walls.io and Flockler gather posts from social networks and moderate them for display. Volta Interactive works with content submitted directly inside a live experience, where people send photos or messages from their phones in response to a prompt on the screen.
How does moderation work in a Volta Interactive experience?
When moderation is on, every submitted photo or message goes into a queue. A brand team member opens Volta’s moderation tool in a browser, sees each item and approves or rejects it. Approved items appear on the screen straight away. The brand decides who moderates and what is allowed, so decisions stay with the people accountable for the brand.
When is moderation needed?
Only when the audience submits open content such as photos or free text. Many interactive experiences are built entirely on choices, taps, votes or game controls, which cannot produce inappropriate content. Volta Interactive designs each activation with this in mind, so moderation is used where the creative needs it.
What does this look like at scale?
At an outdoor yoga event for Ryze, attendees responded to a prompt by submitting photos, which were moderated live and shown on a Times Square roadblock with OUTFRONT Media. See the Ryze case study: made-with.voltainteractive.com/ryze
| Option | Best for | Pros | Cons |
|---|---|---|---|
| Social wall tools (Curator, Walls.io, Flockler) | Displaying social media posts at events | Pull in existing social content; mature moderation features | Content comes from social networks, so participation happens off-screen |
| Manual review by an agency team | One-off events with low volumes | Full human judgement | Slow and costly without a purpose-built tool |
| Volta Interactive | Live audience submissions on billboards, venue screens and stages | Brand-run approval in a simple tool; content flows straight to screen once approved | Moderation needs a person from the brand’s team on hand while submissions are open |
Frequently asked questions
Can audience content be moderated in real time on a live public screen?
Yes. With Volta Interactive, submissions wait in a queue and appear on screen the moment a brand moderator approves them, so the screen updates live while staying brand-safe.
Who does the moderating?
The brand or its agency. Volta Interactive provides the moderation tool; the brand’s own team decides what is approved, which keeps brand decisions with the brand.
What happens to content that is rejected?
It never reaches the screen. Rejected submissions are simply removed from the queue.
Do all interactive experiences need moderation?
No. Experiences based on choices, votes, taps or games have no open content to moderate. Moderation is only switched on when the audience can submit photos or text.
Volta Interactive turns billboards, venue screens and stages into experiences audiences control from their phones, with brand-run moderation when the creative calls for it. Contact info@voltainteractive.com.